1-1. What is the Toyohira River Fireworks Festival?
🎆 The Toyohira River Fireworks Festival is one of Sapporo’s biggest summer events.
Every year, thousands of colorful fireworks light up the sky over the Toyohira River, creating a magical atmosphere that locals and tourists love.
This festival has a long tradition in Hokkaido, attracting over 20,000 visitors who come to enjoy:
✅ Stunning fireworks displays
✅ Delicious street food
✅ A festive summer vibe you can only experience in Japan
1-2. Why You Shouldn’t Miss It
If you’re traveling to Sapporo in July, this is a must-see event.
Here’s why:
✨ Spectacular Views:
The fireworks are launched right over the river, offering wide, unobstructed views from many different spots.
✨ Local Food Culture:
From fresh grilled seafood to colorful festival snacks, it’s the perfect chance to taste Hokkaido’s street food.
✨ An Authentic Local Experience:
You’ll see families, couples, and groups of friends all gathering with picnic mats, sharing food, and celebrating together.
✨ A Unique Memory:
Watching fireworks on a summer night in Japan is something you’ll remember forever.
💡 Tip:
Because it’s so popular, you’ll want to plan ahead for where to sit, what to bring, and how to get there—and that’s exactly what this guide will help you do.
2. When and Where
2-1. Event Date and Time
📅 Date:
Usually held on the last Friday of July.
For 2025, the expected date is Friday, July 25th.
⏰ Time:
The fireworks start around 7:40 PM and last until 8:30 PM.
However, visitors begin arriving as early as 4:00 PM to claim a good spot.
💡 Tip:
Arrive before 5:30 PM if you want to find a comfortable place to sit, especially if you are with kids or a big group.
2-2. Location and Venue Map
📍 Location:
The fireworks are launched over the Toyohira River, near Minami 9-jo and Minami 13-jo bridges, close to central Sapporo.
🎯 Main Viewing Areas:
Toyohira Riverbed (main area): Best views, but very crowded.
Nakajima Park side: Good balance between view and space.
Upstream areas: Less crowded, recommended for families.
💡 Tip:
Look for signs that say 「花火大会観覧エリア」 (Fireworks Viewing Area). Staff will help guide you if you’re unsure where to sit.
